July
2008
Why does Sonic Advertise in Wisconsin?
Ok, this isn’t the weighty issues I usually talk about but while channel surfing I noticed yet another Sonic ad. The Sonic people spend a ton of money advertising for something we can’t even frequent.
For the last week I was in Myrtle Beach and yes, they have Sonic. So what is Sonic and what’s the big deal? They’re like the old A&W root beer places where you would drive up, order your food, and someone on roller skates would zip up to your car to drop it off in a few minutes. It’s good stuff but yeah, it’s fast food. I probably wouldn’t have stopped there had my 12 year old not all but begged to stop.
Still, to spend the kind of money that Sonic is spending in Wisconsin on the off chance that when someone is out of town they’ll stop at a Sonic — well it’s just wasteful.
Jim McGuigan
Uncategorized
Jim, Sonic’s actually coming to Milwaukee in the near future.
If they don’t have Culver’s or Kopp’s quality custard, I’m not stopping.
Actually guys the only times I see Sonic advertising is during Prime Time, and on the cable channels where I Don’t believe(I could be wrong though) that they really have a choice in which local markets the ads show in.
Besides I would imagine that doing a national ad buy, as opposed to local buys only in cities they advertise in may be more cost effective.
Michael you are correct…they buy cable ads that show nationwide which includes our market. This is known as a wasted impression as we can’t visit them in our DMA. They have been advertising for years in our parts but it appears that finally they’ll be coming. Personally I like Sonic and think they’re ads are unique.
You won’t see local ads (i.e. Ch 4, 6, 12, or 58) until they officially enter our market.
Personally I have never been to a Sonic but it does sound like they have a pretty enthusiastic following, so maybe they would be worth checking out, once they come to the area.