February
2007
JS’s New Community Format a Nice add but what is its future?
I used to enjoy the Milwaukee Journal’s Neighbors section. Then-editor, Tom Tolan, had a nice angle and a good feel for what people were looking for. Unfortunately the Milwaukee Journal-Sentinel axed it.
When I heard that the JS had acquired CNI, publisher of the Brown Deer Herald and other community newspapers I was concerned but it didn’t appear that anything changed. Then the entire northshore had its CNI newspapers merged into one Northshore Herald. The Northshore Herald was a pretty good newspaper.
But alas, the Northshore Herald is no more, having been gobbled up and incorporated into the JS. For now at least, the JS is publishing the Herald as a special section in the JS as Northshore Now.
In the interest of full disclosure, I am a blogger for the JS’s online presence for both Brown Deer and the Northshore communities. It’s my intention, and it’s worked out well so far, to blog there at least once a week.
That being said, I’m worried. I really enjoyed the Brown Deer Herald. I’ve been a subscriber for over ten years. Fortunately, the JS has kept the same writers so there is that consistency. I wonder, what has changed since the JS axed the Neighbors section? Will the newly created Northshore Now section go the way of the Neighbors section?
Time will tell, but I hope they keep Northshore Now.
Jim McGuigan
Jim McGuigan, Watchdogging the Media
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